KATRINA BOGUSKI
Staff Reporter
BARRY’S BAY – One of the many talents of author Malcolm Gladwell is his ability to make us consider an everyday object we have seen our whole lives as though we are looking at it for the first time. One of those items is the stock market, another is ketchup.
Gladwell has been a staff writer at The New Yorker since 1996 and his detailed essay called The Ketchup Conundrum first appeared in the magazine’s September 6, 2004 print edition. If you did not read it then, you may have encountered it later as a chapter by the same name in his 2009 book What the Dog Saw. An essay on Nicholas Nassim Taleb, the multimillionaire Wall Street trader turned author and educator also appears in this book. Both essays and many more are also available on Gladwell’s website and are well worth the read.
A lot has changed since The Ketchup Conundrum was published and now is a good time to revisit our views on ketchup, or to consider them for the first time.
While Heinz may have the lion’s share of the ketchup market, a smaller Canadian company is gaining a foothold in the local retail market thanks in part to cooperation from local business owners Dan and Tiffany Klatt. These cooperative efforts between two Ontario companies are well-timed to leverage consumers’ growing interest and appreciation in foods prepared and purchased as close to home as possible.
Many people will know the Klatts as the owners and operators of Datsa Tasty Street Eats. Visitors to their food cart in Barry’s Bay had the chance to sample a variety great food including condiments like Twisted Tomato Ketchup.
If you are already an online subscriber, CLICK HERE to access your subscription and read the full story.
If you wish to subscribe online, CLICK HERE, or you can pick up a copy of the April 21 Valley Gazette for the complete story.